You can spend money on ads and begin to see traffic practically right away. But as soon as you turn off the ads, that traffic typically turns off as well.
SEO works differently. Content that gets ranked well can continue to deliver traffic to your site for months without you needing to pay for each visit. You might put months of work into optimization, and only then start to get traffic that translates into worthwhile results, but that’s okay because a good ranking page delivers traffic for months without you having to pay for it.
Then, which one do you need to concentrate on?
The answer isn’t always one or the other..
Performance marketing and SEO can combine to provide your business both immediate results and ongoing growth.
With performance marketing, you can try out campaigns, keywords, offers, and audiences, and monitor the actual actions that they take, including leads and sales. SEO helps you create organic visibility and draw traffic to your site through search.
This can be particularly advantageous for bloggers, solopreneurs, B2B marketers, and small business owners.
What Is Performance Marketing?
Performance marketing is one of the types of digital marketing that concentrates on quantifiable results.
Instead of paying for exposure, you are able to monitor what users do after seeing your campaign.
That could be:
- Clicking an ad
- Filling out a form
- Buying a product
- Booking a service
- Joining an e-mail list
- Downloading an app
- Calling your business
- Requesting a quote
Let’s say that you are selling a digital marketing course for $500.
You pay $1,000 for advertising, and 100 leads are generated. After some time, 10 people purchase the course.
That’s $5,000 in revenue that’s been generated from $1,000 in advertising dollars.
Performance marketing is all about this idea: instead of measuring exposure, you measure action.
Common performance marketing channels
Examples of performance marketing include:
- Google Ads
- Microsoft Ads
- Meta Ads
- Affiliate marketing
- Display advertising
- Social media advertising
- Retargeting
- Email campaigns
- Measurable hyperlinks from influencers.Measurable links from influencers.
The channel is not as important as the measurement.
Instead of asking:
How many people saw my campaign?
you want to ask:
What was it that those people do?
What Is SEO?
SEO (search engine optimization) is the practice of optimizing the content and website to make them more readable and more likely to be found by search engines for relevant queries.
The aim is to get visitors to your website from the organic search engine results without paying for each click.
Some of the elements of SEO are:
- Keyword research
- Search intent
- On-page SEO
- Technical SEO
- Internal linking
- Content quality
- Backlinks
- Website experience
- Structured data
- Content updates
For instance, you publish a detailed guide targeting: “How to start a freelance business.”
Once this page ranks higher in Google, people can discover it at any time when they look for this content.
Google won’t charge you for each person who clicks on your organic listing.
Obviously, SEO does not come without a price. You still spend time, effort, content, and occasionally SEO tools or services and professional services.
The only thing that changes is the way you’re building that traffic over time and paying for it.
Performance Marketing vs SEO: What’s the Difference?
Let’s see it this way: Performance marketing is targeted, measurable paid marketing. SEO is all about getting organic visibility.
| Factor | Performance Marketing | SEO |
|---|---|---|
| Source of traffic | Paid traffic | Organic traffic |
| Speed of results | Usually faster than organic | Usually slower than paid |
| Cost model | Typically pay for clicks or actions | Invest in content and optimization |
| Testing | Typically faster | Usually slower |
| Long-term traffic | Usually depends on continued campaigns | Can continue generating traffic after achieving rankings |
| Keyword usage | Helps identify keywords and target the right audience | Helps plan and optimize content around relevant searches |
| Best suited for | Short-term campaigns, testing, and immediate results | Long-term organic growth |
| Main challenges | Advertising costs and ongoing campaign management | Time, competition, and ongoing optimization |
The important thing is that these two strategies don’t need to compete against each other.
You can use both.
Why Performance Marketing and SEO Work Well Together
Now that’s where it gets interesting.
Paid campaigns can provide you with information quickly.
SEO can take time to get results, but it can turn into a valuable asset that can work for you for an extended period of time.
Imagine that you run Google Ads on 50 keywords.
You find that after a couple of weeks, 3 keywords continue to produce good leads.
This is a helpful piece of SEO information.
You don’t have to start with hunches regarding which keywords may attract traffic; you have real information about the keywords that are worth exploring from your campaign.
You can then:
- Find the top keywords that are most profitable for you to use.
- Learn the intent of their searches.
- Make valuable SEO content on those topics.
- Link to them from within your site.
- Include relevant calls to action.
- Monitor organic search rankings and traffic.
- Continue testing paid marketing campaigns.
In simple terms:
Data and speed are the benefits of paid marketing. With SEO, you get organic visibility that lasts over time.
10 Ways to Combine Performance Marketing and SEO
1. Use Paid Search to Find Valuable Keywords
SEO tools can provide you with data on search volume, competition, keyword difficulty, and other useful information.
However, there are some things they can’t tell you for sure:
What are the keywords that really drive traffic to your business?
This is where paid campaigns can help.
Suppose you are an online web design firm and test these keywords:
- Web design services
- Affordable website design
- Small business web design
- WordPress website designer
- Website design company
You’ve run your campaign and find that the leads you receive through the “small business web design” keyword are the highest.
What a helpful indicator.
You can write an article that is optimized for SEO around that topic.
For example:
Small Business Web Design: The Ultimate Resource
Then you should cover the following related search terms:
- Small business website design
- Website design for small businesses
- Get a website designed for your small business at a reasonable cost.
- Small business web designer
Don’t just repeat the keyword over and over.
See what searches are looking for and create a page that meets the searchers’ needs.
2. Use SEO Data to Improve Your Paid Campaigns
The relationship works both ways.
Your SEO data can provide metrics like:
- What pages are visited most?
- Which keywords attract visitors to your website?
- What types of topics generate interest?
- Which Pages Generate Leads?
- Which content converts?
Imagine one of your organic pages generates leads regularly.
You might try paid ads on related topics.
Example
Your site has been optimized for the following:
“Email marketing for small businesses”
The page receives 2,000 organically sourced visitors each month and receives 40 leads.
You could experiment with paid advertising around similar commercial queries.
What’s important is to look at the data rather than spending money blindly.
3. Find Your High-Converting Pages
Having a lot of traffic doesn’t necessarily make a page successful.
For example, 10,000 people might visit a page, but just 20 of them convert to leads.
Another page could have 2000 visitors and 100 leads.
Look at the difference:
| Page | Visitors | Leads | Conversion Rate |
|---|
| Page A | 10,000 | 20 | 0.2% |
| Page B | 2,000 | 100 | 5% |
Page A is more popular.
However, more leads are generated from Page B.
Therefore, never make judgments about SEO based on traffic.
Remember to watch visitors after they arrive.
Track things such as:
- Leads
- Sales
- Email signups
- Affiliate clicks
- Consultation requests
- Product purchases
4. Turn Winning Ad Copy Into SEO Content Ideas
Paid advertising can teach you a lot about your audience.
The top-performing ad headlines and descriptions can show the issues that people are concerned with.
Suppose that an ad is successful, with a message such as:
Learn how to get the first 1,000 visitors to your website without raising your ad budget.
So that says something.
Your audience might be looking for ways to grow traffic without having to spend more on advertising.
You might be able to use that idea in an SEO article here:
How to get the first 1,000 visitors to your website.
Next, create supporting content on related topics:
- Finding ways to boost traffic to your site. Strategies to drive visitors to your site.
- How to generate Organic Traffic
- How to promote a new website
- How to drive organic traffic to an ad-free website?
- Get free website traffic using the methods listed here.
You can then use your advertising data to discover content ideas related to actual audience interests.
5. Use SEO and Retargeting Together
Visitors from Google aren’t always customers on their first visit to your website.
They might:
- Read your article.
- Leave your website.
- Compare other businesses.
- Think about the purchase.
- Come back several days later.
Retargeting is a great way to reconnect with a user who has interacted with your site, if appropriate and relevant to the advertising and privacy regulations.
For instance, one reads your email marketing tools article.
Later, they may see an advertisement for your email marketing service or related offer.
The route can be:
SEO → Website visit → Retargeting → Return visit → Conversion
Not all customers will take this exact journey, but it’s a good concept.
Don’t assume all visitors will make an instant purchase.
6. Test Topics With Paid Ads Before Investing in SEO
Creating SEO content takes time.
Research the topic, cater to the searcher’s intent, develop the content, optimize it, publish it, and promote it.
Not all topics will generate business, either.
Sometimes a paid campaign can help you test demand quicker.
Try this process:
STEP 1: Select a topic that has commercial potential.
Step 2: Create a small paid search campaign targeting related queries.
Step 3: Monitor Clicks, Leads and Conversions.
Step 4: Find topics that are good at bringing in qualified leads.
Step 5: Build deeper, organic content for established opportunities.
It is not necessary to launch paid campaigns for every SEO subject.
This approach is most useful when the lead or customer is of sufficient value to warrant the testing expense.
7. Build SEO Topic Clusters From Paid Search Data
We can’t judge the entire customer journey with a single keyword.
Assume you work in the field of SEO consulting.
Your paid campaigns reveal searches that are around:
- SEO consultant
- SEO audit services
- Technical SEO services
- Local SEO consultant
- SEO strategy
- SEO for small businesses
You can use these ideas to create a series of articles rather than just publishing randomly.
Pillar page
“A blog to help small businesses with SEO strategies”.
Supporting articles:
- How to Do an SEO Audit
- Technical SEO Checklist
- Local SEO Guide
- How to Build an SEO Strategy
- SEO Tips for Small Businesses
Next, link back to the articles with internal links.
This provides structure for your content and helps search engines understand how your pages are interconnected.
8. Use Conversion Data to Improve SEO Pages
It’s not enough to have traffic; you need to get the right kind of traffic.
For lead generation or sales, your SEO pages should provide the user with a clear next step.
Now let’s say that an article receives 5,000 visitors a month and only 5 inquiries.
Don’t jump to the conclusion that the keyword is “bad” right away.
There may be a problem with the conversion experience.
Check:
- Call-to-action placement
- Contact forms
- Internal links
- Lead magnets
- Product recommendations
- Trust signals
- Pricing information
- Page structure
- The relevance of the offer
Try a simple change
Rather than concluding an article with:
“Thanks for reading.”
Do something more helpful:
Looking to boost web visitors to your site? Get the SEO checklist for free to begin optimizing your site right away.
Next, measure the impact of that change; see if it results in more signups.
9. Kill Traffic Costs You Can Earn Organically.
Running Ads can be costly, particularly for commercial keywords that are in high demand.
Assume the cost of a keyword is $3 per click.
Let’s say you pay $3,000 for 1,000 clicks, you’ve paid $3 for each click.
If you get the same type of organic traffic when you are ranked on page one for the same keyword, you might be able to get some of the traffic without paying for every user.
However, don’t assume that you should not be advertising because you have an organic ranking.
Paid campaigns can still be beneficial for:
- Time-sensitive offers
- New products
- Competitive commercial searches
- Market testing
- Lead generation
- Retargeting
A more sensible idea is to look at the economics of both channels.
10. Track SEO & Performance Marketing Metrics Together
A common problem is that we consider SEO and paid ads as two separate reports.
That can make it difficult to see the full picture.
Build a basic dashboard similar to this one:
| Metric | SEO | Paid Marketing |
|---|---|---|
| Impressions | ✓ | ✓ |
| Clicks | ✓ | ✓ |
| CTR | ✓ | ✓ |
| Traffic | ✓ | ✓ |
| Leads | ✓ | ✓ |
| Conversion rate | ✓ | ✓ |
| Cost per lead | — | ✓ |
| Revenue | ✓ | ✓ |
| Customer acquisition cost | — | ✓ |
Next, ask more questions.
Instead of:
How many visitors did SEO bring?
Ask:
What is the number of leads that SEO brought in that are qualified leads?
Instead of:
How many clicks did our ads receive?
Ask:
“What was the revenue on each of those clicks?”
This is where performance marketing really helps.
The Most Important Metrics to Track
You don’t need to have a giant dashboard with 50 numbers.
Pay attention to metrics that help you to make decisions.
SEO metrics:
Track:
- Organic impressions
- Organic clicks
- Organic CTR
- Keyword rankings
- Organic sessions
- Engagement
- Leads
- Conversion rate
- The income generated through organic search
Paid marketing metrics:
Track:
- Ad impressions
- Clicks
- CTR
- Cost per click
- Conversion rate
- Cost per acquisition
- Leads
- Revenue
- ROAS
Here’s a simple way to differentiate the two:
| Metric | What It Tells You |
|---|---|
| Impressions | How often you’re being seen |
| Clicks | Whether people visit |
| CTR | How appealing your result or ad is |
| Conversion rate | The percentage of visitors who take a desired action. |
| Cost per lead | What you’re paying for each lead |
| ROAS | Revenue earned / ad spend |
| Revenue | Actual business value |
Don’t get caught up in traffic.
Traffic is useful. However, good traffic is far more beneficial.
10 qualified leads from 500 visitors can be more valuable than ten thousand visitors with no good leads.
ROAS is the short form for Return on Ad Spend.
The basic formula is:
ROAS = Revenue from advertising ÷ Advertising cost
If you spend $1,000 on ads and make $4,000 in revenue, your profit is $3,000.
Your ROAS is:
$4,000 ÷ $1,000 = 4
You earned $4 for every $1 in advertising!
However, there is one important point to consider.
ROAS is NOT profit.
There’s still one thing to take into account:
- Product costs
- Salaries
- Software
- Agency fees
- Taxes
- Fulfillment
- Other business expenses
A campaign can have a good ROAS, but still not be profitable.
How SEO and Performance Marketing fit into the Customer Journey.
Consider your marketing as a process rather than a set of marketing channels.
Stage 1: Discovery
Someone searches:
“How to improve website traffic”?
They come across your SEO article.
Stage 2: Education
They follow your instructions and understand SEO, content marketing, and backlinks.
Stage 3: Consideration
They go to your service page.
Stage 4: Retargeting
Later, if appropriate, they view an ad that is relevant to them.
Stage 5: Conversion
They come back again and ask to consult.
The route may be:
Organic search→Content→Service page→Retargeting→Lead (Customer)
But in reality, customers do not always take such a straight route!
However, by considering the customer journey, you can understand how various channels can complement each other.
A Practical Strategy for Bloggers
Bloggers don’t have to spend a lot of money on advertising to use this strategy.
You can build your SEO foundation before any paid campaigns.
Step 1: Find useful, realistic keywords
Look for keywords with:
- Clear search intent
- Reasonable competition
- A strong connection to your niche
- The ability to grow affiliate sales, email subscribers, leads, or sales
Step 2. The second step is to produce useful content.
Don’t get 20 keywords and publish 20 thin articles.
Solve real problems.
Step 3: Measure the results
Watch:
- Impressions
- Clicks
- Rankings
- Engagement
- Affiliate clicks
- Email signups
- Leads
Step 4. In Step 4, you will identify your winners.
Develop related content if there are topics that repeatedly attract visitors to your site or convert.
Step 5: Paid Promotion. Don’t forget this step.
Paid campaigns should be used selectively when there is clear commercial potential for an article, offer, lead magnet, or product.
SEO Strategy for Solopreneurs
For solopreneurs, there are typically two resources that are limited:
Time and money.
So don’t attempt to do all things.
A simple approach is:
Optimize for traffic and grow it over time with SEO, and get faster results with performance marketing.
Month 1
Focus on:
- Understanding your audience
- Finding commercial keywords
- Building service product pages
- Doing something useful and providing supporting information
- Creating conversion tracking
Month 2
Start testing:
- Have a small paid campaign
- Determine which words are generating qualified leads
- Optimize poor-performing SEO pages
- Develop content on interesting ideas
Month 3
Optimize based on what you’ve learned:
- Expand successful SEO topics
- Improve conversion rates
- Cut down on underperforming campaigns
- Continue testing promising campaigns
It’s not about spending more money.
The aim is to discover what is effective and invest more in that.
A Practical Strategy for Small Businesses
Small businesses often need both immediate and long-term visibility.
Here’s an option for how to split up the roles:
| Goal | SEO | Performance Marketing |
|---|---|---|
| Long-term organic traffic | ✓ | — |
| Immediate traffic | — | ✓ |
| Educational content | ✓ | — |
| Commercial searches | ✓ | ✓ |
| Promotions | — | ✓ |
| Local visibility | ✓ | ✓ |
| Market testing | — | ✓ |
| Retargeting | — | ✓ |
| Building organic authority | ✓ | — |
You can, for instance, write an SEO article for a local web design company that targets:
“website cost for small business”
Concurrently, this could execute paid campaigns for:
“web designer near me”
These searches can be from various stages of the buying process.
This is why it’s important to know about search intent.
Performance Marketing and SEO for B2B Companies
B2B customers often take longer to make a purchase.
Someone discovers your company today, and it takes weeks or months for them to become a customer.
This is where SEO and paid marketing can help.
Imagine someone searches:
“CRM software for small business”
They read several articles, compare providers, download a guide, and then ask for a demo.
SEO can help your business appear at the research phase.
Paid campaigns can help you target relevant commercial searches and reconnect with qualified website visitors.
Create content based on the buying process
| Stage | Example Content |
|---|---|
| Awareness | What Is CRM Software? |
| Awareness | Benefits of CRM for Small Businesses |
| Consideration | CRM Features to Look For |
| Consideration | CRM Comparison Guide |
| Decision | CRM Pricing |
| Decision | Book a CRM Demo |
This will make your SEO efforts more relevant to consumers’ purchase-intent queries.
Common Mistakes to Avoid
Mistake 1: Treating SEO and Paid ads as enemies
You don’t have to select one.
First, know what tasks each channel can handle and use it for that purpose.
Mistake 2: Focusing only on traffic
Thousands of visitors aren’t worth much if they don’t become customers.
Track conversions and revenue as far as possible.
Mistake 3: Using only the keywords that have the highest search volume
A keyword might have thousands of monthly searches, but it may not have many businesses.
Ask:
What is this searcher looking for exactly?
Then ask:
“Is my product, service, or content really going to be helpful for them?”
Mistake 4: Creating SEO content without a conversion path
To get leads, sales, or subscribers, provide visitors with a logical next step.
That might be:
- Downloading a guide
- Registering for your newsletter
- Booking a consultation
- Reading an article about a related subject.
- Checking out a product
- Requesting a quote
Mistake 5: Relying on paid Ads and neglecting SEO
Paid campaigns can bring fast results, but they demand continuous investment.
SEO can provide you with another channel of acquisition in the long term.
Mistake 6: Discontinue paid advertising due to organic search ranking
Ranking organically does not mean that paid advertising is not needed.
There are still paid campaign opportunities for:
- Testing
- Promotions
- Commercial searches
- New products
- Extra visibility
- Lead generation
Before changing your strategy, check the numbers.
A Simple Weekly Workflow
You don’t need to spend hours every day checking dashboards.
A focused review once a week might be sufficient to start.
Monday: Check SEO
Review:
- Search impressions
- Clicks
- Ranking changes
- Top-performing pages
- Pages losing traffic
Tuesday: Check paid campaigns.
Review:
- Ad spend
- Clicks
- Conversions
- Cost per conversion
- Revenue
Wednesday: Compare the Data
Ask:
- What are the keywords generating organic traffic?
- What paid keywords are generating leads?
- Do there seem to be any discrepancies between paid and organic performance?
- What are the most important topics that should be added?
Thursday: Improve content
Work on:
- Titles
- Headings
- Internal links
- CTAs
- Outdated information
- Content depth
Friday: Choose one experiment.
Don’t change 10 things at once.
Pick one.
For example:
- Test a new CTA
- Create a new landing page
- Update an existing article
- Test new ad copy
- Pick a new keyword group to focus on.
- Create supporting content
Small, consistent experiments can teach you a lot.
Useful Tools for Performance Marketing and SEO
You don’t need to buy a ton of marketing tools to get started.
Google Search Console
Use it to see what your website looks like in Google Search.
You can look at:
- Search queries
- Impressions
- Clicks
- CTR
- Average position
- Individual page performance
Google Analytics
Use analytics to understand what happens after visitors reach your website.
You can study:
- Traffic sources
- User behavior
- Engagement
- Conversions
- Landing pages
Keyword Research Tools
These tools, like Semrush, Ahrefs, Ubersuggest, and other tools, can assist with:
- Keyword research
- Competitor research
- Keyword difficulty
- Search volume
- Content ideas
- Backlink analysis
Advertising Platforms
Google Ads, Microsoft Ads, Meta Ads, and more all offer data for campaigns that can help you to understand:
- Which audiences respond
- Which keywords perform
- Which ads get clicks?
- Which campaigns drive a conversion?
- The amount of money you are spending
You don’t have to get all of the metrics.
Make better decisions using the data.
Your 90-Day Performance Marketing and SEO Plan
If you are starting from scratch, you should not solve all of the problems at the same time
Days 1-30: Build the Foundation
Focus on:
- Keyword research
- Search intent
- Website tracking
- Technical SEO basics
- Core service or product pages
- Conversion tracking
- Initial content
Make a list of the most important keywords and categorize them based on search intent.
Days 31-60: Test and learn
Start creating supporting content and begin testing paid campaigns that are appropriate.
Watch:
- Organic impressions
- Organic clicks
- Paid clicks
- Leads
- Conversion rates
- Cost per lead
- Revenue
Look for patterns.
One of the topics might have a lot of traffic but have few leads, and another topic might not have as many visitors but have far better leads.
That’s useful information.
Days 61-90: improve What Works.
Now use your data.
Optimise pages with impressions but a low number of clicks.
Optimize pages that get traffic but not leads.
Develop more content for topics that attract quality traffic.
Cut back on budget for campaigns that don’t meet targets.
Put more attention on the areas that are actually producing results.
Performance Marketing and SEO: How They Work Together
The best digital marketing campaigns are not based on a single channel.
They link various channels and allow the data from one channel to improve another.
SEO can help answer:
What are people looking for?
Paid campaigns can help answer:
Which messages and target groups respond?
Analytics can assist with answering the following questions:
Post-arrival activities of the users?
To help answer the question, conversion tracking can be used to:
What activities are actually effective in generating business results?
Put them all together, and you’ll have a much clearer view of your marketing.
Frequently Asked Questions
So, is performance marketing better than SEO?
They have different roles.
Performance marketing is all about measurable paid campaigns, and it can generate traffic and results faster.
SEO is about gaining organic visibility and getting a natural flow of traffic.
Each should be used depending on your goals, budget, business model, competition, and timeline.
Can SEO be part of performance marketing?
Yes. Organic traffic, leads, conversions and revenue are all examples of metrics that can be used to measure SEO.
Though historically they have been considered separate, SEO and performance marketing can be integrated because they have different methods and acquisition models, but they can work closely together.
How does SEO help performance marketing?
SEO can help you determine which keywords, topics, and pages are attracting valuable visitors.
The data can help you identify areas where paid campaigns can be effective.
How does performance marketing help SEO?
Paid campaigns can give you information on keywords, audiences, ad messages, and conversion behavior.
All those pieces of information can guide you to pick the best SEO topics to focus on.
Should I invest in SEO or Google Ads first?
It depends on your requirements.
Paid advertising may be worth the investment if you’re in need of traffic or you wish to test an offer rapidly.
SEO is important if you want to get steady organic traffic over time.
Some businesses use both, but the ratio will vary based on the business’s budget and objectives.
Can SEO reduce advertising costs?
If your website has a strong ranking for valuable searches, it can help you minimize your dependence on paid traffic.
But SEO doesn’t guarantee that you can completely replace paid advertising.
How long does SEO take to work?
It doesn’t have a specific time limit.
It depends on factors such as:
- Competition
- Website authority
- Content quality
- Search intent
- Technical SEO
- Backlinks
- Website history
- Overall SEO strategy
Some pages may get visibility relatively quickly, while topics with competition can take much longer.
What is the most important performance marketing metric?
Not all of the metrics are applicable to all businesses.
Depending on what you’re trying to achieve, you might want to concentrate on:
- Conversion rate
- Cost per acquisition
- Cost per lead
- Revenue
- ROAS
- Customer acquisition cost
Select metrics that connect to actual business outcomes.
What is the most important SEO metric?
This will depend on your objective.
Organic clicks can tell you if you are receiving search traffic.
However, if you’re running a business, leads, sales, and revenue can be of greater value than rankings.
Can a small business use SEO and performance marketing together?
Yes. With SEO, a small business can get organic visibility, but with strategically managed paid campaigns, it can also attract immediate traffic, gauge demand, and tap into its target market.
Final Thoughts
There’s no need to choose between performance marketing and SEO. They can work together.
SEO can help you create organic visibility, which will keep bringing traffic over the long term.
With performance marketing, you can test keywords, audiences, offers, and messages and track the measurable results.
The actual possibility lies in the link between the two.
Try out paid advertising to see what works. Apply those insights to better your website’s SEO. Utilize your SEO data to discover new paid opportunities.
Next, measure both channels according to what’s important:
Qualified traffic, leads, customers, and revenue.
It’s not a case where you need to change everything in your marketing strategy all at once.
Begin by using one valuable keyword, content you can offer your users, a measurable conversion goal, and a small experiment.
Then analyze the data and find out what you should do next.
If you are creating a self-driven SEO and performance marketing strategy, you can try out this process for the next 90 days and monitor the changes. Write down your biggest challenge or result in the comment box.
