10 Best Keyword Research Tools For SEO | 2024 Review

As the name indicates this keyword research tool is from Google. It is a very simple and easy-to-use free tool with basic features. Create an ad account with your email ID and you have access to it. 

Despite the lack of features, it is the most reliable and accurate source of data on the market because data is derived directly from Google. Therefore results drawn easily integrate well with AdSense Monetization.
Google keyword planner helps to:-

• Find new keywords
• Get related keywords
• Monthly search volume of a specific keyword
• Change over time
• Competition of the keyword
• Ad impression share 
• Top of-page bid range (low or high)
• Keyword difficulty (low, medium, high)

Besides, it helps to get keywords that are used by competitor websites. You can plan your content by watching the keywords used for a particular search term by your competitors. Also, you can refine keywords by brands and non-brands.

A few things must be kept in mind while using this tool.

This tool provides only estimates based on historical data. That means changes in trends may or may not be reflected in keyword search results. 

Being part of Google Ads provides more insights at a much deeper level like demographics, (city, region, interest) in PPC campaign management.

One major drawback of this keyword research tool is that it combines the data for similar keywords like (wedding planners near me, and wedding planner near me). So to differentiate between them you may have to use other tools.

Another drawback is it provides only a broad definition of the competition such as low, medium, or high. It does not specify the level of competition in terms of ranking.

Overall it is an excellent tool, especially for beginners who do not want to invest in paid tools.

2) Google Trends

Google Trends is also one of the best keyword research tools that is provided by Google. This tool tells about the search term’s popularity over time. it enables users to search individual keywords or compare trend variations of different keywords.

You can enter multiple keywords and filter them by category and location. Just enter the keyword, and it will show the web interest in that keyword, source of traffic, and similar keywords.

It generates data in the form of a colorful graph. If you enter multiple keywords, the graph generated has different colors for each keyword which makes a user evaluate the trends of all keywords entered. 

This keyword research tool gives results of the interest by region, related topics, and user search queries. It shows new trends and also tells when the trend is declining. 

You can get real-time analysis and trends of a search term. Also, you can get an idea of the global trends in the regions based on search queries and sampled data on Google.

Very helpful for content ideation,  planning seasonal ad campaigns, and audience insights.

Use Google Trends to search for particular data find more general topics and get new ideas by typing the keyword in the search bar.

3) Answerthepublic

If you are looking for a free keyword research tool for SEO, then Answerthepublic is the best choice. Let us understand what the Answerthepublic is, how it works, and what its benefits are.

What is Answerthepublic?

This is a keyword research tool that helps marketers find questions people are asking online. It is a visual representation of the search data that shows the most commonly searched questions and phrases related to a particular keyword.

How does Answerthepublic work?

Answerthepublic works by gathering search data from Google and other search engines and presenting it in a user-friendly and visually appealing format.

When you enter a keyword into the tool, it generates a visual map of related questions. The visual map generated is divided into several categories, including, questions, prepositions, comparisons, and alphabetical lists.

Each category includes a list of questions and phrases that people are searching for, along with their search volume and the level of competition for ranking for those terms.

How Answerthepublic benefits marketers?

Answerthepublic can benefit marketing strategy in several ways. First, it can help you understand your audience better by identifying the questions they are asking about a particular topic. This helps you create content that addresses their needs and provides a solution to their problems.

Second, it can help you identify the most popular and relevant keywords and phrases related to your topic which can help you optimize your content for search engines. By incorporating these keywords into the content, you can increase the chances of ranking in search engine result pages (SERPs) and attracting more traffic to your website.

Third, it can help you identify content gaps and opportunities in your niche. By analyzing the questions and phrases that people are searching for related to your topic, you can identify areas where there is a lack of information or where you can provide more in-depth coverage.

Answerthepublic keyword research tool provides longtail keywords based on your seed keyword. This tool presents keywords in a visual format although you can also download them in .csv format. Results drawn are based on Google and Bing’s auto-suggest and autocomplete features.

Answerthepublic is a powerful keyword research tool for SEO that can help marketers understand their audience, identify relevant keywords and phrases, and uncover content gaps and opportunities.

By leveraging the insights provided by Answerthepublic, you can create more effective and engaging content that drives traffic to your website. In my opinion, consider giving  Answerthepublic a try.

Cons: only 3 searches per day in the free version.

Pricing: 5$-99/month

4) Growth bar

A growth bar is a simple keyword research tool for SEO that displays your business’s progress toward specific goals. It is a visual representation of your business’s progress and can help you identify areas that need improvement.

The growth bar typically includes a horizontal bar divided into sections, each representing a milestone or target. As you make progress towards each milestone, the bar fills up, providing a visual representation of your growth. 

Using a growth bar has many benefits for your business, including:

1. Tracking progress: The growth bar helps you monitor your business’s progress towards specific goals, making it easier to identify areas that need improvement.
2. Building confidence:  A growth bar can build your confidence to work hard and be more productive as you can see the progress you are making toward your business’s goals.
3. Transparency: The bar provides transparency giving you a clear idea of your business’s progress.
4. Focus on key metrics: A growth bar helps you focus on key metrics, that matter to your business, allowing you to track progress more efficiently.

How to create a growth bar?

Below are the steps to create a growth bar:

Step 1. Identify your goals

The first step in creating a growth bar is to identify your business’s goals. These goals should be specific, measurable, and relevant to your business’s growth.

Step 2. Determine the milestone

Once you have identified your goals, you need to break them down into milestones. These milestones should be measurable and achievable.

Step 3. Create the growth bar

Using a tool like Microsoft Excel or Google Sheets, create a horizontal bar chart. label each section of the bar with the milestone you identified in Step 2. Add percentages completed for each milestone.

Step 4. Update the growth bar

Update the growth bar regularly to reflect your business’s progress. This will help you identify areas that need improvement.

By following the above steps, you can create a growth bar that can help you stay on track and achieve your business’s growth objectives.

pricing: 29$-129/month

5) Ubersuggest

Ubersuggest is a powerful SEO tool that helps businesses improve their online presence and increase website traffic. It is an all-in-one SEO tool that offers a wide range of features that can help businesses improve their online visibility. With its user-friendly interface, businesses can easily navigate the tool and generate valuable insights into their website’s performance.

The best feature of Ubersuggest is its keyword research tool. It allows businesses to discover relevant keywords for their industry, which they can use to optimize their website’s content for search engines.

This is the best keyword research tool that offers insights into the competition of each keyword which helps businesses to decide which keywords to target.

It also offers a site audit feature that analyses a website’s SEO performance. Ubersuggest also has a backlink analysis tool that helps businesses identify their website’s backlinks so that they can improve their backlink profile.

Another feature of the Ubersuggest keyword research tool is its content analysis tool. This feature allows businesses to analyze content on their website and those of their competitors, providing insight into how they can improve their content to rank better in search engine result pages.

How can businesses benefit from Ubersuggest?

Using Ubersuggest, businesses can gain a competitive advantage in their online marketing campaigns. Here are some of the benefits that businesses can have using Ubersuggest.

1. Improved keyword research: With the Ubersuggest keyword research tool, businesses can discover new keywords to target in their online marketing campaigns. This can help them improve their website’s visibility in search engine result pages and drive more traffic to their website
2. Enhanced site audit: Ubersuggest’s site audit feature provides businesses with valuable insights into their website’s SEO performance.
3. Competitive backlink analysis: By analyzing their competitor’s backlinks, businesses can improve their backlink profile. This can help businesses rank in search engine result pages.
4. Better content optimization: With Ubersuggest’s content analysis tool, businesses can analyze their content to identify areas to improve.

Overall Ubersuggest is one of the best keyword research tools with a wide range of features to help businesses improve their online presence. 

With its user-friendly interface, businesses can gain a competitive advantage in their online marketing campaigns and achieve desired results.

Pricing: 12$-40/month

6) Keywords Everywhere

Keywords Everywhere is a browser extension and is widely used by SEO professionals and digital marketers.

This keyword research tool provides users with valuable insights into search volume, competition, and cost-per-click data (CPC) for specific keywords. Available as an extension for Chrome and Firefox browsers, it can be downloaded for free from the Chrome web store or Firefox Add-ons marketplace.

How does it work?

Once installed, the Keywords Everywhere extension will appear as a sidebar in your browser. When you type a search query into Google,  the extension will display search volume, competition, and CPC data for the keywords related to your search.

Keywords Everywhere also provides a list of related keywords and their search volume, CPC, and competition data The list can be downloaded as a CSV or Excel file.

Why Keywords Everywhere is valuable?

keywords Everywhere is a valuable keyword research tool for SEO professionals looking to optimize their content for search engines. This tool helps users identify high-value keywords to target in their content.

It also provides data on related keywords, that help the user to identify additional keywords to target in their content.

This is particularly useful for content creators who want to rank for multiple keywords related to their topic. Additionally, data provided on search volume, CPC, and competition is very helpful for competitive research link building.

Pricing: 1$-80/month

7) Keyword surfer

Keyword Surfer is the best free keyword research tool from SurferSEO that is available in the form of Google Chrome Extention. It boosts the results of SERP by providing helpful data on the ranking pages of the websites.

You can find new keyword possibilities based on your search query. It helps you to generate new keyword ideas and provides keyword suggestions directly on the search engine result page.

Also, you can get search volume and a complete list of keyword ideas. All the required metrics like search volume, CPC (cost per click), approximate traffic, no. of words of your competitor’s pages, and the no. of keywords used, are provided more accurately.

Just download the extension and turn it on to get the result on the right side of the SERP after entering a search term every time. Create an easily accessible folder of the keywords you want to monitor. Export these keywords in the form of a .csv file and use them whenever required.

keyword surfer is very useful for content validation and streamlining of content search and also the content creation process.

Pricing: 19$-249/monthly

8) Moz Keyword Explorer

Moz is one of the biggest and most influential players in the world of SEO tools. The success story of all SEO professionals all over the world starts with Moz Keyword Explorer. You can call it the most reliable and proven all-in-one SEO toolset.

With Moz, you can get detailed information like search volume, keyword difficulty, click-through rate (CTR), and suggestions of similar keywords that generate high traffic.

This keyword tool has both paid and free versions. The free version is limited to 10 queries per month. Moz has much more comprehensive analysis tools and robust keyword suggestions.

You get detailed information on SERPs, long-tail keywords identifying tools and search questions, and suggestions for ranking worldwide.

Features

Keyword research 

The success of a website depends upon the ranking of the right keywords. Moz keyword explorer guides you to discover and choose the best keywords to target in less time. Find thousands of keywords to target along with their difficulty score, competitor research, and SERP analysis.

Site audit

Get your site crawled on your demand, check for technical issues, and have recommendations on improvements.

Fix the issues that prevent your site’s ability to have high-quality traffic, rank, and be indexed by Google’s search engines. Moz can crawl large-sized sites much faster and keeps track of new and also recurring issues over time.

It gives information in the form of a colorful chart about the new issues and total issues which helps you to discover the site’s overall SEO easily.

Rank tracking of the site

Right keywords mean high site traffic. Keep track of thousands of traffic-driving keywords among more than 150 search engines.

Moz keyword explorer provides keyword ranking performance of your site and overall visibility on SERP over time. You can track the strategy of your competitors on the SERP and plan your’s accordingly to boost SEO impact.

Analyzing backlinks

Moz gives metrics like anchor text, Domain authority, etc to any site within seconds. With the link metrics of Moz Explorer, you can analyze your link profile to get high traffic for your website. Create high-quality links pointing to your website and increase traffic likewise.

On-page optimization

The website should always fulfill two major requirements of the user. One is the required landing page and the other is the information for which the user is looking. Moz helps to optimize the content of your site or page which is necessary to boost the ranking of the website or page on the SERP.

Pricing: 99$-599/monthly

9) SEMrush

semrush

This tool provides in-depth data analysis of keywords in terms of search volume, keyword difficulty, trend (popularity), and SERP features (site links, reviews, snippets, and so on).

SEMrush also offers a wide range of several other keyword research tools like standard keyword overview, keyword magic tool, keyword manager, position tracking, and organic traffic insights. By connecting these tools with Google Search Console and Google Analytics, you can get a detailed report of keywords.