What is Google Ads (A Guide for Beginners)

With tons of websites being listed every day on the internet, businesses face tough competition. If you want more leads, traffic, and good sales, you must consider why Google Ads are important for your business. Google Ads is a paid service provided by Google. It is used by businesses to drive good quality and relevant traffic to the website. Customers with a specific search query are targeted by Google Ads.

Let’s try to learn what is Google ads and how they work and also how to optimize the ads campaigns to get the best result. 

What is Google Ads?

Well, Google Ads also known as PPC or pay-per-click is an advertising platform from Google. Businesses use this platform to increase the visibility of a website or a specific page of the website on Google’s search engine result page.

After creating an ad, it is shared through Google among the specific targeted audience. When customers search for the products or services related to your business, it shows on Google’s SERP. 

This way you can reach more potential customers increase sales and have maximum Roi. Google also helps analyze the campaign and the performance of the ad so that it reaches specified customers. You can also do remarketing in Google ads, and additionally, you have full control over the ad budget and can run the campaign as long as you want, and can stop or pause it anytime.

Why advertise only on Google? 

Google is the biggest and the most preferred search engine in the world with about daily more than 5 billion search queries. People worldwide use this resource to search for products or services related to their queries. If you want to grow sales, you have to add business to Google.

The majority of companies hire Google ads specialist to run Google ads campaigns to showcase their products or services. This is so because even if you get ranked organically for a specific search term, your results can be pushed down by your competitors. A Google ads expert or a Google ads agency will always advise you to use PPC ads for the smooth running of your business and get high sales. A Google ads account is needed for that. 

Benefits of Google Ads

Businesses use this to increase brand awareness and achieve high sales. Let’s see a few benefits and find the reasons why a Google ads consultant advises companies to use it.

• low cost and high ROI
• Much faster results
• Increasing brand awareness
• Retargeting the existing audience
• Remarketing of the products
• Full control of the ads
• Optimization and conversion tracking
• Upper hand over the SEO or organic search
• Good hand on analytic

 There are different types of Google ads. A few of them to name are:

Types of Google Ads 

Google offers online advertising services on different platforms like Google Search, Google Maps, Google Discovery, YouTube, Google Shopping, and Gmail. Depending on the type of content you want to produce, you can choose the platforms best suited to your needs. Below are the different types mostly used by businesses. 

How Google ads appear on SERP

Google ads always focus on the keywords used in Google searches by the people searching for a specific product. 

Running ads on Google may only sometimes give the desired results. There can be many reasons for the underperforming of the ads. A few strategies if applied correctly can solve the above problem.

Google Ads Best Tactics

Avoid irrelevant ads:

It is of no use to spend on ads that are not relevant according to the user intent. You won’t get enough clicks on that ads. your ad copy should match exactly the keywords on which you have made bidding. Analyze the pain point of the searcher and design your ad copy accordingly. You can use Google’s responsive ad feature for running a successful ad campaign.

Do not use broad-match keywords:

These keywords do not generate many clicks as they are very much diversified. Google can not specify the audience in this case and places ads to the wrong audience hence getting fewer clicks. Review the write keyword strategy before running an ad. Search Google to learn about more broad match keywords.

Landing page optimization:

Your landing page should be well-optimized according to your ad campaign. Check whether the page can solve the user’s problem when he clicks on the ad and reaches the landing page.

Quality score (QS):

The greater the quality score, the better the chances of the website getting higher clicks. it is the quality score that determines the ad rank of the campaign on the SERP. Google always notifies you about the quality score of the campaign. Quality score depends on many factors like the relevancy of the ad, landing page structure, and past performance of the website on the search result page. You can monitor that and try to improve accordingly.

Web analytics vs Google ads

Google Analytics plays a vital role in using Google ads for better optimization and performance on Google search results.

It helps to check the performance of the ad campaign by measuring the behavioral metrics of the user. For example, it tells you about the different keywords used by the user to visit your site.

It collects data from your website and provides reports that give insights into your business. You can use the data and plan your campaign to reach potential customers and increase sales.

By connecting Google Analytics to your account, you can analyze the results from the ads and optimize your campaign further.

Conversion tracking in Google ads

Conversion tracking is a free tool that tells you about the details of the user interacting with your ad. 

It tells what action a particular user has performed, whether it has purchased a product, signed for the newsletter, downloaded an app or pdf, or called your business. Any of the above actions performed by the user is called a conversion.

By setting up conversion tracking, you can gather data on conversion for your ad campaigns, keywords, and ad groups. Using that data can help you to understand how your ad campaign helps to achieve the goal of improving your business.

SEO and content optimization

Using Google ads along with SEO and content optimization can be much more beneficial in increasing the performance of your ads. A few benefits may be as under.

• You can use a keyword planner for searching new keywords.
• Find keywords and new search terms related to a particular keyword.
• Optimization of the website for issues like the speed of the website and many more.
• Specifying the targeted audience for better optimization.

Without Google ads, it is very difficult to find specific keywords, especially long tail keywords as there are many of them. You must have a system to find them and make a content idea sheet for further use in the content marketing strategy and SEO.

Google ads help to find the most profitable long-tail keywords for targeting the audience. You can use SEO and optimization strategies for the keywords used and improve the ranking of the website organically.

So by using Google ads for performance tracking of the keywords and applying SEO strategy, you can increase your ROI to a much greater extent.

Scaling profitability

You can easily find Whether Google ads are scalable or not by running a profitable campaign. if you can create a campaign that performs better than others, you should invest more in that campaign to scale the result and you can easily get the idea of the scalability.

Conclusion

It is the prerequisite for a successful and profitable business these days to have a strong presence on Google. Using Google ads helps to achieve the goal of having an online presence.

Online advertising is also cost-effective with a much more diversified reach within a short period. it gives the right to advertisers to take action on their terms to achieve the goal.

Last but not least, Google ads are the most cost-effective way to advertise on digital media to create brand awareness, capture new customers, increase sales, and get the highest ROI.