What is Social Media Optimization ? | What is SMM

In this article, I have explained in detail what is Social Media Optimization and what are strategies to be followed. Social Media Optimization refers to process of making an online presence on Digital media by using social media networks. It helps organizations to build traffic, grow their targeted audience, and increase sales.

It helps to increase the visibility of the brands and reach of the content, increasing traffic over the website and clicks to get maximum ROI. Social media optimization benefits business owners, Social Media marketers, and creators to have a presence on social media networks.

Social Media Optimization Benefits

From retaining existing followers to getting new ones, a well-planned social media strategy at the right time can give us the following benefits.

The faster growth rate of the followers.
An in-depth understanding of the audience.
Increasing brand awareness.
Generating quality leads and high traffic.
High engagement of the targeted audience.

6 Best Social Media Optimization Techniques

For Social media marketing to be effective, we need to keep compatibility between SEO and social media optimization. This is the best practice to maintain a strong online social presence.

Below are a few practices to be followed for a solid social media optimization strategy.

1. Social media profile optimization

The first essential criterion is to create a strong profile and optimize it in compliance with search engine optimization terms. This is the most vital part, and most businesses fail because of the lack of a well-optimized profile. Always keep in mind a few key points while creating a profile for social media.

User name:

Create a user name related to your niche and keep it consistent. This name should be the same as all other social media platforms. It will represent your brand’s identity and the user gets easily informed about the brand.

Profile optimization:

People love pictures rather than text. Put a good profile picture with the logo along with the user name. Again, the same image and logo should be used on the other platforms also to maintain the consistency of your brand.

About us:

Again this is also a very important part of social media optimization strategy. Do not forget to mention the skills and expertise of your organization and provide a CTA to redirect the user to your website.

2. Content optimization

The content must be original and not copied from other sources. It should be to the point and provide value and solutions to the user’s problems. Proper images, headings, infographics, and relevant hashtags should be used wherever required. Quality is more important than quantity.

3. Content posting schedule

Apart from writing well-optimized content, it is far more important to post the content at the right time for maximum audience engagement. For that, we must be aware of the maximum engagement time of our targeted audience. The optimal time for user engagement is different for different groups of audiences. The number of daily posts also matters a lot.

It is not an easy task to find the right time for posting the content, because customer behavior varies from industry to industry. It also depends on the demographic of the user.

Also, the frequency of posting content matters. Below is a brief idea for each platform.

Facebook: at least 2 posts a day.
Instagram: 1 post daily with a relevant hashtag.
LinkedIn minimum 1 and maximum 5 posts per day.
Twitter: 3 to 5 tweets per day. tweet every 2-3 hours.
Pinterest: minimum 5 and maximum 8 posts per day.

For scheduling posts, we can use Hootsuite’s tool. This tool gives recommendations for scheduling the posts.

4. Keyword research

Although writing the content is an important part, without proper keywords, it is of no use. Tons of content is being posted on social media networks and there is a huge competition. Without relevant keywords, the content will not be visible on Google’s search result page. Therefore, putting relevant keywords and hashtags in the content is very important.

Keyword research helps the content rank high on Google’s results page. There are many SEO tools available for keyword research. One of the best and most free keyword research tools is Google’s keyword planner. There are many other paid tools available also. You can choose the best suited to you.

5. Social media analytics tool

Tracking the progress of the content optimization is necessary as it shows whether we are following the right strategy. You can take the help of Google Analytics. It shows the amount and source of traffic. Besides traffic management, social media metrics should also be monitored to check for engagement on different posts. Check for likes, shares, comments, etc.

6. Strategy optimization

This is a very crucial part of the whole social media optimization in digital marketing. Most businesses fail due to the lack of a proper social media strategy. So while following the right strategy, all the above factors should be kept in mind for posting content on social media.

To wrap up

Following the right strategy can completely change the way you approach social media marketing. Include featured images with alt text for better engagement. Always include social media optimization in your marketing strategy and see the result.

I am a digital marketing freelancer consultant and full-time blogger. I guide people with proper SEO techniques to be followed while writing content and posting on digital media. In the above article, I have tried to explain the social media optimization strategy in detail. I provide professional SMO services to companies. if you have any queries, please let us know.

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